Portfolio

Websites

West Woolley Farm website

Website copy promoting holiday cottages on a farm in Cornwall.
http://westwoolleyfarm.co.uk/

Tredethick Farm Cottages website

Copywriting for holiday farm cottages website especially aimed at families.
http://tredethick.co.uk/

Amar Shah Optometrist website

Tone of voice development and web copy that reflected this optometrist’s out-of-the-ordinary offering.
http://www.seeamar.co.uk/

The Zhai Clinic website

Copy for Harley Street doctor’s website. A challenging brief given the sensitivity of the subject, infertility, and the legal issues surrounding what can and can’t be said.
http://www.zhaiclinic.com/

Royal Caribbean website 

Copywriting for key areas of the Royal Caribbean website. It helped with writing the destination copy that I’d visited most of the places.
http://www.royalcaribbean.co.uk/

Brochures 

Mark Warner

Copywriting for Mark Warner's Summer Beach Resorts brochure. 

The Zhai Clinic

Copywriting for brochure promoting the services of a Harley Street fertility expert. 

Stannah Stairlifts

Copywriting for product brochure. Developed a tone of voice not usually associated with mobility aids. 

DM pieces

Explore

Copywriting for direct mail piece targeting people who’d never booked an adventure holiday with Explore before. 

Sunsail

Direct mail piece designed to encourage people to book a Sunsail flotilla holiday.

Ads

Sunsail

Ad copy playing on the name Sunsail and the fact that on a Sunsail Beach Club holiday you could be as active or relaxed as you like. 

Fishsafe

Ad for the Maritime and Coastguard Agency’s ‘Fishsafe’ campaign, drawing attention to the potential hazards of commercial fishing.

Posters

Southampton Airport

Cross-tracks poster at Southampton station encouraging business people to use their local airport.

Government

Poster for the Government’s National Fireworks Safety campaign, aimed at young people. 

Recruitment ads

Halifax

Award-winning recruitment ad, written as a poem, encouraging graduates to consider a career with the Halifax.